As part of the larger Nestlé brand, Purina is the second-largest pet brand in the world. Following an initial soft launch at four sites, the company deployed Poka across all 23 factories in North America throughout 2020—the height of pandemic disruptions.
Nestlé used this framework as a change management and communication strategy for the rollout. Along with weekly touchpoints based on the roles & responsibilities as a core part of governance.
This was no easy task, but Adilson shared that having a dedicated team with clear roles and responsibilities at both the corporate and factory levels. Education and training team members form a network of local project leaders and provide consultation on use cases. The corporate Digital Manufacturing team ensures IT requirements are set up correctly and is responsible for training end-users and deploying content. A Content Management Team coordinates with SMEs to build content and capture standards. A strong alignment and support from corporate leadership were equally important to making this project a success.
With this team in place, Poka was implemented in 3-4 factories every month (even as the Pandemic hit). Rollout within each plant was divided into learning and building phases. The learning phase focused on creating a “factory success plan” that defined the site’s desired outcomes from implementing Poka. The building phase followed, tailored to address site-specific goals.
Adilson credited two main factors that drove a successful implementation across Nestlé’s 23 factories:
Adilson stressed the importance of high-level alignment and approval as an essential step for a smooth rollout and saw the selection of Poka as a no-brainer. “There was alignment from the get-go between corporate and Senior Executive Leaders, so Poka was a fully approved and supported project.”
Poka and Nestlé successfully implemented the platform across 23 locations with a robust organization and support that moved forward even in the face of a global pandemic.